mikechinoy@gmail.com | Hong Kong tel:(852) 9309-­5306 | United States tel: (1) 213-­0453­‐1272

Mike Chinoy was an award–‐winning foreign correspondent for CNN for 24 years, mostly in Asia. He is currently a Senior Fellow at the U.S.–‐ China Institute at the University of Southern California in Los Angeles, and also conducts media and public speaking training for selected clients.

He has worked as a media consultant and trainer with numerous organizations, including the United Nations office in Beijing, the American Chamber of Commerce in Shanghai, Control Risks, IDC, the Hong Kong General Chamber of Commerce, Dow Chemical, Fidelity Bank, the Natural Resources Defense Council, the International Labor Organization in Hanoi and Bangladesh, scholars at Stanford University, Pomona College, the University of Southern California, and others. He has also taught courses on journalism at the University of Southern California and at universities in Hong Kong and Macau.

His programs can be tailored to the individual circumstances of any client, but generally cover the following:

Preparing for Interviews

-­Understanding your topic and focus

-Knowing your audience

-Establishing goals

Message Development and Delivery

-­Controlling the story

-­Crafting a powerful message

-­What is a good quote/sound bite?

-Bridging: answering difficult questions and transitioning to what you want to say

-Moving fluidly between messages

-­Flagging what is important

– Supporting your messages with facts, statistics, third party endorsements and anecdotes

‐Dealing with the media in crisis situations

Understanding Reporter Agendas

-What journalists want and need

-Interviewing styles and techniques

-Anticipating tough questions

-On the record, background, and off the record

-The danger of “no comment”

-The role of the Internet and social media in journalism

Radio and TV interviews

-How to talk to a microphone and a camera

-The difference between videotaped and live TV interviews

-Body language and proper attire for TV

-How to sit

-Where to look

-What to be aware of in a studio setting

Public Speaking

-Different types of public speaking: informative and persuasive

-Structuring a talk: introduction, main speech, conclusion

-Preparations and practice

-Breathing and diction

-Relaxation exercises

-Body language and eye contact

-Using visual aids

-Room setting

-Overcoming stage fright

On Camera Practice Interviews and Talks

-One-on-one mock interviews or practice talks with critical feedback to make clients comfortable and ready for any situation.

Understanding Reporter Agendas

Preparing for Interviews

Message Development and Delivery

Radio and TV Interviews

Public Speaking

On-Camera Practice Interviews and Talks